SOP: From spy-tool find to live test

SOP: From spy-tool find to live test
Run this whenever a competitor's ad you found is worth testing yourself.

Stage 1 — Validate the find
— ☐ Media buyer confirms the ad has run long enough to suggest it's profitable (e.g. 10+ days active)
— ☐ Media buyer notes the angle, hook, and offer type, not just the visual

Stage 2 — Build your own
— ☐ Designer recreates the angle as an original creative; no copied assets
— ☐ Account manager sources a comparable offer with payout terms you can win on

Stage 3 — Test clean
— ☐ Media buyer launches one variable at a time so you learn what's actually working
— ☐ Analyst logs the source ad and your result side by side in the swipe journal

Owner: Media buyer (validate + test), Designer (build)
Trigger: A worth-testing competitor ad surfaces
Done-when: An original creative is live on a winnable offer and the source is logged.

Swipe the angle, not the asset. Save this. Run it every time.