The partner CRM: the exact fields that make a creator roster reusable

The partner CRM: the exact fields that make a creator roster reusable

A list of handles is not a CRM. These fields turn your roster into a queryable asset you can sort on for the next launch.

Identity + reach:
— Handle, primary platform, niche, avg views/post (updated quarterly, not at signup)

Performance (the part most people skip):
— Best EPC achieved, on which offer
— Best conversion rate, last ROAS
— Reliability score: delivered on time? (yes/no per past deal)

Commercial:
— Last rate paid, usage terms accepted, payment terms agreed
— Exclusivity status (any category they can't promote right now)

Relationship:
— Primary contact + manager (if any), preferred channel, last contact date

The query that makes it pay off:
For a new beauty launch, filter: niche=beauty, EPC>median, reliability=yes, no active exclusivity conflict. Your outreach list builds itself in 30 seconds.

Definition of done: every partner row has identity, performance history, commercial terms, and contact data. The roster is sortable, so launches start from data, not memory.