Trench note: your best creative is your refund-killer

Trench note: your best creative is your refund-killer
Media buyers obsess over front-end CR and ignore the thing that actually decides if an offer stays profitable: the cycle-2/cycle-3 chargeback and refund rate.
Use creative to lower it, not just to sell:
— Set the timeline expectation IN the funnel: "works in cycle 3" stops the day-10 refund.
— Add a usage-onboarding email so they actually take it consistently (non-users refund most).
— Match the angle to the product — overpromise on the ad and you buy refunds at scale.
A 2% lower refund rate can save a campaign your front-end CR can't. The funnel doesn't end at checkout.
Go test it.