Account stalled at $2k/day? I flipped to CBO and it broke loose
Had an ABO setup (Ad Set Budget Optimization — you set budget per ad set) frozen at $2k for 11 days. CPA crept from $34 to $51.
What I ran:
— Rebuilt the 4 winners into ONE CBO (Campaign Budget Optimization — Meta splits budget across ad sets) at $2k
— Set NO minimum spend per ad set, let it pick
— Held it untouched 4 days
Day 5 it pushed to $3,100 on its own. CPA settled at $39.
Risk: CBO will starve 2 of your 4 ad sets to zero. If one of those was your hero, you lose it. Try it on ONE campaign, not all five.
Scale or Stall
@ScaleOrStall
Account stalled at $2k/day? I flipped to CBO and it broke loose
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