Hit the scaling cliff at the same number every time? Meta has your account pegged.

Hit the scaling cliff at the same number every time? Meta has your account pegged.

The scaling cliff (the spend level where CPA suddenly jumps) is often the edge of your account's stable delivery, not a true ceiling.

Climb past it without falling off:
— Find your exact cliff number from history — most accounts have a consistent one
— Stop pushing the same campaign into it. Open a NEW campaign with fresh winners below the cliff
— Sum of two campaigns under their cliffs beats one campaign over its cliff
— New ad accounts have their own cliffs — distribute spend, don't stack it

Risk: more campaigns = more auction overlap. Keep audiences distinct or you compete with yourself.

Find your cliff number this week. Then split spend so no single campaign touches it.