Fresh account, scaled hard day one, got restricted by day three? You skipped the warm-up. New ad accounts have low trust. Slam $1k/day on day one and Meta's risk system flags the spike, not the ads. W…
Advantage+ (ASC) eating your manual campaigns? They're fighting in the same auction. Advantage+ Shopping (Meta's automated catch-all campaign) and your manual campaigns bid against each other for the …
Hit the scaling cliff at the same number every time? Meta has your account pegged. The scaling cliff (the spend level where CPA suddenly jumps) is often the edge of your account's stable delivery, not…
Can't exit learning no matter what? Your optimization event is too rare. If you optimize for 'purchase' but only get 8 purchases a week per ad set, Meta never gets enough signal to leave learning. Mov…
Cost cap too loose to control CPA? Switch to bid cap for the hard ceiling. Cost cap (Meta targets an average) lets some conversions run expensive. Bid cap (a hard limit per auction) refuses to overpay…
Death by a thousand small edits? Every tweak is bleeding your learning. Most buyers reset learning without knowing it. Budget changes, audience edits, creative swaps, even optimization-event changes a…
