You're cutting on ROI when you should cut on margin dollars.

You're cutting on ROI when you should cut on margin dollars.
Campaign A: 180% ROI, $40/day profit. Campaign B: 120% ROI, $300/day profit.
ROAS-brain says kill B. Bank account says protect B.
When budget's tight, cut by absolute profit contribution, not the prettiest percentage.
A high-ROI campaign that can't scale is a hobby. The fat low-ROI one pays rent.
Re-rank your campaigns by dollars, not percents. Right now.