Conversion APIs: the post-cookie ad plumbing
Five reads on feeding ad platforms server-side signals.
1. Meta CAPI without a partner tool — sending events directly, with dedup against the pixel. Source: a CAPI implementation guide.
2. Enhanced conversions in Google Ads — the hashed-email mechanism explained. Source: Google Ads help.
3. Event match quality, and why it matters — the score that decides your ad efficiency. Source: a Meta optimization thread.
4. Deduplication across pixel and CAPI — the event_id pattern that prevents double-counting. Source: Stape docs.
5. One pipeline, every platform — routing warehouse conversions to Meta, Google, and TikTok at once. Source: Hightouch blog.
That's the stack for this week. Forward to a teammate.
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Conversion APIs: the post-cookie ad plumbing
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