Server-side tracking, beyond the hype
Five links on moving collection to your own infrastructure.
1. The honest case for server-side GTM — what it fixes and what it doesn't. Source: Simo Ahava.
2. Conversion APIs across platforms — Meta CAPI, Google's, TikTok's, mapped side by side. Source: a tracking newsletter.
3. First-party data collection patterns — cookies you set yourself vs ones the browser kills. Source: Snowplow docs.
4. The cost of running your own pipeline — Cloud Run bills nobody warns you about. Source: a GTM-on-GCP writeup.
5. Hybrid client-plus-server — why you rarely go fully server-side. Source: Stape blog.
That's the stack for this week. Forward to a teammate.
Stack Curator
@StackCurator
Server-side tracking, beyond the hype
Этот пост опубликован в Telegram-канале Stack Curator. Подписаться можно по ссылке: @StackCurator.