The newsletters quietly running your stack education Six subscriptions worth the inbox space, no fluff. 1. Benn Stancil's substack — the sharpest essays on the modern data stack, weekly-ish. Source: b…
UTM governance, the boring fix with outsized payoff Five links on the tracking discipline that cleans up every downstream report. 1. A UTM naming convention that scales — lowercase, hyphenated, and en…
dbt for marketers, not just data teams Six reads on owning your metrics in version control. 1. Marketing models in dbt — staging your ad spend and CRM data into clean tables. Source: dbt Labs guide. 2…
Server-side tracking, beyond the hype Five links on moving collection to your own infrastructure. 1. The honest case for server-side GTM — what it fixes and what it doesn't. Source: Simo Ahava. 2. Con…
Lifecycle messaging as a data problem Six reads on turning warehouse cohorts into well-timed messages. 1. Triggered vs scheduled, the real difference — why batch sends quietly cap your revenue. Source…
Attribution, for people who stopped believing in it Five honest links on measuring what your channels actually do. 1. Why last-click survives despite everyone hating it — the operational reasons it wo…
