dbt for marketers, not just data teams

dbt for marketers, not just data teams

Six reads on owning your metrics in version control.

1. Marketing models in dbt — staging your ad spend and CRM data into clean tables. Source: dbt Labs guide.
2. The metrics layer war — why "revenue" means five things and how to fix it. Source: Transform/dbt blog.
3. Packages that save you weeks — dbt-utils and the ad-platform packages worth installing. Source: dbt Hub.
4. Testing your marketing data — assertions that catch a broken UTM before the dashboard does. Source: a dbt community post.
5. Exposures and lineage — knowing which dashboard breaks when you rename a column. Source: dbt docs.
6. The analytics-engineer-as-marketer role — the hybrid skill that's quietly in demand. Source: Locally Optimistic.

That's the stack for this week. Forward to a teammate.