The renewal decision framework (keep, renegotiate, or release) Renewing on gut feeling burns budget. Run every partner through the same gate at campaign end. The three inputs: — ROAS this campaign (re…
The coupon-code system that doubles as attribution insurance Links break, cookies drop, in-app browsers strip params. A unique coupon code is the redundancy layer. Systematize it. Step 1: Issue one co…
Set an attribution-window policy before you argue about it When a brand says 'only count 7-day clicks' and you assumed 30, someone's losing money. Decide the policy up front, in writing. The three thi…
The reusable partner brief (fill the blanks, send in 5 minutes) A brief written from scratch each time is slow and inconsistent. Template it once, swap variables per deal. The eight fixed sections: — …
Benchmark partners by EPC, not by follower count Follower count tells you reach. EPC, earnings per click, tells you whether reach turns into money. Build a benchmark system around it. Step 1: Compute …
Creator onboarding SOP: from 'yes' to 'live' in 5 steps The gap between a signed deal and a live post is where money leaks. Close it with a fixed handoff. Step 1 (day 0): Welcome packet Brand do's/don…
