SOP: Calling an A/B test winner Run this whenever a split test reaches your pre-set sample size, not before. Stage 1 — Validity gate — ☐ Analyst confirms the test hit the sample size set at launch (de…
SOP: Compliance pre-flight for a new ad creative Run this on every creative before it touches a paid platform. Stage 1 — Platform policy — ☐ Compliance reviewer checks the claim against the platform's…
SOP: The Monday operating runbook Run this every Monday morning before anyone touches a campaign. Stage 1 — Money — ☐ Analyst posts last week's net ROI by offer in the team channel — ☐ Finance flags a…
SOP: Offboarding a freelancer or media buyer Run this the same day someone with account access leaves or finishes a contract. Stage 1 — Revoke access — ☐ Ops lead removes them from ad accounts, tracke…
SOP: Conversions dropped to zero Run this the moment a live campaign shows zero conversions for 60+ minutes during normal hours. Stage 1 — Isolate (top of funnel down) — ☐ On-call buyer confirms ads a…
SOP: Content brief handoff to a writer Run this whenever you assign an SEO article to an internal or freelance writer. Stage 1 — Define the target — ☐ SEO lead writes the primary keyword, search inten…
