Your video's last 20% is where retention dies and nobody edits it.
Everyone polishes the hook and abandons the back half. So the energy sags, the payoff arrives flat, and that drop-off tanks your session signal right when YouTube decides whether to recommend you next. The ending isn't a wind-down, it's the part that determines if the next video gets the click.
You edit front-to-back and run out of care. Reverse it.
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Watch Time Heresy
@WatchTimeHeresy
Your video's last 20% is where retention dies and nobody edits it.
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