Strategic silence retains harder than any sound effect.
A two-second dead pause before a key line does what no whoosh can: it makes the brain lean in. Silence is contrast, and contrast is attention. But everyone's terrified of dead air, so they pack every gap with music and lose the only tool that creates genuine tension.
Noise is a comfort blanket for editors who don't trust their own beats.
Fight me on the power of nothing?
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Strategic silence retains harder than any sound effect.
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