<b>Chapters are quietly murdering your watch time.</b>
That tidy chapter list you added "for the viewer"? You just handed them a map to skip 70% of your video and leave. You optimized for navigation in a game where you're paid for them <i>not</i> navigating away.
Chapters are great for reference content nobody rewatches. For everything else, you built an exit door and labeled each room.
Unpopular, I know. Prove me wrong?
Watch Time Heresy
@WatchTimeHeresy
<b>Chapters are quietly murdering your watch time.</b>
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