<b>The first frame matters more than the first line, and you're ignoring it.</b>

<b>The first frame matters more than the first line, and you're ignoring it.</b>

Everyone obsesses over the spoken hook. But the viewer's eyes land before their ears do. If frame one looks like a webcam in a beige room, you lost them before you opened your mouth, no script saves that.

Retention starts in the visual milliseconds, not the audio seconds. Your hook is competing against your own boring composition.

Disagree? Let's go.