Stop optimizing for clicks. Start optimizing to be remembered without one.

Stop optimizing for clicks. Start optimizing to be remembered without one.
In an Overview world, a user can see your brand cited, absorb your stat, and never visit — yet next week they search your name directly. The citation was the ad. The visit comes later, through a door your analytics never connects.
The new SEO funnel starts with an impression you don't get paid for and ends with a branded search you can't attribute.
If you only count last-click, you'll defund the exact thing that's working. Fight me.