The Test-3-Keep-1 Cadence

The Test-3-Keep-1 Cadence
You don't know what works — your audience does, and they vote with reach. Stop betting on one post; run a controlled flight and let data pick the winner to scale.

The SOP:
1. Each week, ship 3 variants of one idea: different hook, same core.
2. Hold all other variables constant (post time, format) so the hook is the only difference.
3. After 48 hours, read reach + save-rate; declare one winner.
4. Next week, the winner becomes the control; test 3 new hooks against it.
5. Keep a running 'champion hook' note — it's your highest-converting opener.

Input: one idea, three hooks. Output: a hook proven by your own audience.
Run it weekly.