<b>The Save-vs-Share Split</b>

<b>The Save-vs-Share Split</b>
Saves and shares are different machines. Saves = 'useful to future me' (depth, lists, how-tos). Shares = 'says something about me' (jokes, takes, identity). You can't optimize both in one post — pick the engine first.

The SOP:
1. Before drafting, declare the goal: save-post or share-post.
2. For saves: dense value, numbered, screenshot-friendly, 'keep this' caption.
3. For shares: one feeling, one line, zero homework, 'send this to…' caption.
4. Never mix — a useful joke confuses both reflexes and gets neither.
5. Track the split per post; learn which your audience rewards harder.

Input: a topic. Output: one clean machine, not a blurry two.
Run it weekly.