SOP: Compliance pre-flight for a new ad creative

SOP: Compliance pre-flight for a new ad creative
Run this on every creative before it touches a paid platform.

Stage 1 — Platform policy
— ☐ Compliance reviewer checks the claim against the platform's prohibited-content list
— ☐ Compliance reviewer confirms no before/after, no income guarantees, no fake UI

Stage 2 — Offer terms
— ☐ Account manager confirms the angle is allowed by the advertiser's terms
— ☐ Account manager confirms any required disclaimer is on the creative or lander

Stage 3 — Trademark and likeness
— ☐ Compliance reviewer checks for unlicensed logos, celebrity faces, or news-brand spoofs

Stage 4 — Record
— ☐ Compliance reviewer marks Approved or Rejected with a one-line reason in the log

Owner: Compliance reviewer (policy), Account manager (offer terms)
Trigger: Every new creative, pre-launch
Done-when: The creative is logged Approved with reasons, or Rejected with a fix.

A ban is a process you skipped. Save this. Run it every time.