You should run your own due diligence to FAIL your site before any buyer does.
Hire a stranger to find every red flag: the unverifiable affiliate income, the expired content, the traffic dropping on a 90-day trend, the toxic backlinks. Find them while you can still fix or disclose them — not when a buyer uses them to chip 20% at LOI.
— Self-audit converts surprises into disclosures
— Disclosed flaws cost a small discount; discovered flaws cost the deal
— The buyer's analyst is more thorough than your optimism
Most sellers list, then learn their own weaknesses live. Backwards. When did you last audit yourself to fail?
Sell It Already
@SellItAlready
You should run your own due diligence to FAIL your site before any buyer does.
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