What a cap is, and why hitting it isn't always good news
New to sweeps? A "cap" sounds like winning. Sometimes it's a quiet problem. Let's understand it.
A cap is the maximum number of leads an advertiser will accept from an offer in a set time, usually per day. Once the cap is full, extra leads may not pay.
Worked example. An offer has a daily cap of 50 leads. By 2 PM you've sent 50. Every lead you send after that might earn you nothing, even though people are still entering. You'd be paying for traffic that can't get paid.
There's a subtler version called throttling. Throttling means the advertiser only accepts a slice of your leads — say, 1 in 3 — to control quality. So you might send great traffic and still see some leads rejected, by design.
Why beginners must watch this. You could look at a flat results day and blame your ad, when really you simply hit a cap or got throttled. The traffic was fine; the door was just closed.
The habit to build: before scaling, ask your manager two things — "What's the daily cap?" and "Is this offer throttled?" Two questions that prevent hours of false worry.
Next step: message your affiliate manager and ask for the daily cap on your current offer. Write the number above your campaign.
Sweeps Starter
@SweepsStarter
What a cap is, and why hitting it isn't always good news
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