Set an attribution-window policy before you argue about it

Set an attribution-window policy before you argue about it

When a brand says 'only count 7-day clicks' and you assumed 30, someone's losing money. Decide the policy up front, in writing.

The three things to lock in the deal:
— Window length (7, 30, or 90 days) — longer favors the creator, shorter favors the brand
— Attribution model (last-click is standard; if they want first-click or multi-touch, price changes)
— Cookie vs. coupon backup (mobile in-app browsers drop cookies — a unique coupon code is your fallback)

Decision rules:
— If the product has a long consideration cycle (high ticket) → push for 30-day minimum
— If they insist on 7-day → add a coupon code so word-of-mouth sales still get credited
— If they use a network you can't audit → require a monthly raw-data export in the contract

Definition of done: window length, model, and a coupon-code fallback are written into the deal terms before the first post. Attribution disputes get settled by the contract, not by a 3-week email thread.