Holding has a cost, and your refusal to name it is why you'll over-hold.
Every month you don't sell, you're choosing to keep capital locked at your site's yield instead of the next deal's. If your $200k site nets $4k/mo, you're earning 24% — great, until a 35% opportunity sits in front of you and you can't fund it.
— The hold decision is an opportunity-cost decision, full stop
— "It still makes money" isn't a reason to hold; it's a reason it's sellable
— Sentiment is not a yield
Name your hurdle rate or admit you're holding on vibes. What's yours?
Sell It Already
@SellItAlready
Holding has a cost, and your refusal to name it is why you'll over-hold.
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