Q: Some of my rejected leads can be 'requalified' and some can't. What decides that?

Q: Some of my rejected leads can be 'requalified' and some can't. What decides that?

A: You're seeing the difference between a soft and a hard rejection, and knowing which you've got saves you from wasting time appealing the wrong ones.

A soft rejection means the lead failed a fixable or temporary check:

— Outside business hours for a call-center offer (it can convert later).
— Pending manual review.
— A formatting issue, like a phone number that needs reformatting.
— A capped offer that filled up — the same lead might pay on a re-run.

These are worth a polite requalification request, because the underlying user may be perfectly valid.

A hard rejection means the lead failed an absolute rule and won't ever pay:

— Wrong geo or invalid/disconnected number.
— Confirmed duplicate of an existing customer.
— Flagged as bot or fraud.
— A user who explicitly declined or asked for removal.

Appealing a hard rejection just burns goodwill with your manager. Sort your rejection log by reason code first, then only push back on the soft pile.

Short version: soft = temporary/fixable, worth requalifying; hard = absolute, leave it. The reason code tells you which.

Still stuck? Drop your case in the comments.