One hook is amateur hour. Retention is a rehook every 30 seconds.
The opening hook gets people in the door. But attention decays on a curve, and by second 40 the original promise is stale. If you're not planting a fresh micro-tension, "but here's where it broke," "now watch this,", you're coasting on momentum that's already gone.
A video is not one hook. It's a chain of them, or it's a slow leak.
Agree or fight me?
Watch Time Heresy
@WatchTimeHeresy
One hook is amateur hour. Retention is a rehook every 30 seconds.
Этот пост опубликован в Telegram-канале Watch Time Heresy. Подписаться можно по ссылке: @WatchTimeHeresy.