SOP: Conversions dropped to zero

SOP: Conversions dropped to zero
Run this the moment a live campaign shows zero conversions for 60+ minutes during normal hours.

Stage 1 — Isolate (top of funnel down)
— ☐ On-call buyer confirms ads are still serving and spend is still moving
— ☐ On-call buyer loads the lander themselves; checks it isn't down or geo-blocked

Stage 2 — Trace the chain
— ☐ Tracker admin clicks the live link end-to-end; finds where click_id stops passing
— ☐ Tracker admin checks whether the offer was paused or the postback URL changed

Stage 3 — Act
— ☐ On-call buyer pauses spend if the lander or offer is broken (don't burn into a dead funnel)
— ☐ Account manager pings the network if the offer was killed on their side

Owner: On-call buyer (spend), Tracker admin (diagnosis)
Trigger: 60 min of zero conversions in active hours
Done-when: Root cause is named and spend is either flowing or paused.

Save this. Run it every time.