New to deals? Start here: the upfront deposit

New to deals? Start here: the upfront deposit

The single best protection against not getting paid isn't a clause. It's getting some of the money before you start.

What it is — a deposit is a portion of your fee paid upfront, before you create anything.

Why it matters — it proves the brand is serious and means a ghosting client still leaves you with cash, not regret.

Simple example — on a $500 deal, standard is 50% upfront ($250) and 50% on delivery. New or unknown client? Ask for 50%, no shame in it.

Your move — make it routine: "My process is 50% to book the date, 50% on delivery." Said calmly, it sounds like a policy, not a worry.