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Deal Desk 101
Deal Desk 101
@DealDesk101

<b>One to follow</b>

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For social listening done right, <a href="https://t.me/thesignalnoise">@thesignalnoise</a> is the move. Real social-listening case studies: how brands caught a crisis early, found a viral…
Этот пост опубликован в Telegram-канале Deal Desk 101. Подписаться можно по ссылке: @DealDesk101.

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Today's term: rounds of revision Scope creep rarely shows up as one big ask. It arrives as "just one more small tweak." What it is — a round of revision is one batch of changes the brand requests befo…
Today's term: Net 30, Net 60, Net 90 "Net 30" sounds technical. It just answers one question: when does the money actually land? What it is — Net 30 means the brand pays within 30 days of getting your…
Today's term: the kill fee Deals fall apart. The question is whether you get paid when they do. What it is — a kill fee is money you keep if the brand cancels after you've started but before you publi…
New to deals? Start here: the word "perpetuity" Most contract risk hides in one Latin word. Once you can spot it, you'll never miss it. What it is — "in perpetuity" means forever. Usage rights in perp…
Today's term: category exclusivity The scariest word in a contract isn't "exclusive" by itself. It's the word right next to it. What it is — exclusivity stops you working with competitors. But "compet…
Today's term: paid usage (whitelisting) There's a quiet difference between a brand sharing your post and a brand turning it into an ad behind your name. What it is — paid usage (often called whitelist…
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From the network Want more on Affiliate program management (for advertisers)? @ProgramDesk covers it daily and goes deeper than most. Solid...
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If you're into what we post, @SparkCodeBasics is the natural next follow — they work the TikTok Ads beat hard. TikTok Ads explained from zer...
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