Today: where push subscribers actually come from

Today: where push subscribers actually come from

Every push subscriber was once a real person on a website who saw a little box asking "Allow notifications?" and clicked yes. That click is the whole foundation of push traffic.

Why you should care about that origin:
— The site they subscribed on hints at their mood. Someone who allowed alerts on a sports-scores site is in a different headspace than one from a movie-download site.
— Some networks let you see or pick these source categories. That's gold for matching offers.

So push isn't a faceless crowd. It's millions of small "yes" clicks, each with a backstory.

When an offer flops, sometimes the creative is fine — the subscriber's original interest just didn't match.

Try this: next campaign, ask your network if you can filter by source category or website theme. Even a rough filter helps.

Knowing your audience's origin is half the craft.