<b>Today: what "tier 1" and "tier 3" geo really mean</b>

<b>Today: what "tier 1" and "tier 3" geo really mean</b>

Geo means the country you target. You'll hear traffic split into tiers. They're just rough buckets by spending power.

— Tier 1: wealthy countries (US, UK, Germany). Clicks cost more, but each customer can be worth more.
— Tier 3: lower-income countries (parts of Asia, Africa). Clicks are cheap, volume is huge.

Beginners often rush to Tier 1 because the payouts look big. But Tier 1 is also the most crowded and expensive place to learn in. One mistake costs real money fast.

A kinder path: learn your craft on cheaper Tier 3 traffic, where mistakes are affordable, then carry those lessons to pricier geos.

Match the geo to the offer, too — a free game install fits Tier 3; an expensive subscription fits Tier 1.

Try this: check which geos your offer actually allows before picking one.

Learn cheap, earn later.