<b>Today: the two pictures in every push ad</b>

<b>Today: the two pictures in every push ad</b>

A push ad usually has two images, and beginners mix them up. Let's separate them clearly.

— The icon: the tiny round picture, always visible. Think of it as your face in the crowd.
— The main image: the bigger banner that shows on some phones, not all.

Here's the lesson: because the big image doesn't always appear, your icon and your words must work alone. If your whole pitch lives in the banner, half your audience never sees it.

Good habit:
— Put the "hook" in the title and icon.
— Use the big image as a bonus, not the whole story.

A strong icon is often a close-up face or one bold object — something readable when it's the size of a fingernail.

Try this: shrink your icon to fingernail size on screen. Still clear? Good. Blurry? Simplify it.

Small details, real results.