<b>Why did my open rate suddenly jump to 70%?</b>

<b>Why did my open rate suddenly jump to 70%?</b>

If your opens shot up unrealistically, you're seeing the effect of Apple Mail Privacy Protection. On Apple devices, the system quietly "opens" emails on the user's behalf to hide them. So many opens you see aren't real human opens.

This means open rate is now a soft signal, not gospel truth.

— Step 1: Stop treating open rate as your one success number.
— Step 2: ✅ Watch clicks and replies instead — those still need a real human to act.
— Step 3: Use open rate only for rough trends over time, comparing your own emails to each other, never as an exact figure.

Why it matters: chasing inflated opens leads to bad decisions. Clicks tell you what people actually wanted.

Homework: compare last email's open rate to its click rate. Which one moved you?

New here? Start with the basics above.