<b>Make the dashboard speak your language</b>

<b>Make the dashboard speak your language</b>

The default report columns aren't built for you. Let's fix that so the numbers stop hiding.

The dashboard = the table of results in Ads Manager, and you can choose which columns it shows.

Why it matters: the default view buries your real goal under vanity stats like impressions. You end up reading the wrong numbers and making the wrong calls.

A beginner-friendly column set:
— Spend (what you paid)
— CPA = Cost Per Action, your cost for one conversion
— Conversions (how many you got)
— Hook rate / 3-sec view rate (did they watch)
— CTR = Click-Through Rate, share who clicked

Find it via the Columns button, then save it as a custom view so it sticks.

Try this: build that custom column set once today and name it 'My View.' Don't worry if it feels fiddly — you do it once and read clearly forever after.