<b>A simple structure to start: 1-3-3</b>

<b>A simple structure to start: 1-3-3</b>

New advertisers either build one giant ad group or fifty tiny ones. Let's find the calm middle.

Here's a clean starter structure:
— 1 campaign (one objective, say Conversions)
— 3 ad groups (three different audiences or one broad plus two interests)
— 3 creatives per ad group (three different videos)

Why this shape works: it gives TikTok enough variety to find a winner, but few enough boxes that each gets real budget and real data. Too many ad groups split your money so thin that nothing exits the learning phase.

Use ABO here (each ad group its own budget) so every audience gets a fair test.

A budget sanity check: each ad group needs enough to reach ~50 events a week, or it can't learn.

Try this: sketch a 1-3-3 on paper before you open Ads Manager. Don't worry about perfection — structure first, polish later.