<b>Attribution windows, made friendly</b>

<b>Attribution windows, made friendly</b>

You'll see settings like '7-day click, 1-day view.' Let's translate.

Attribution window = how long after seeing or clicking your ad a sale still counts as caused by it.

So '7-day click' means: if someone clicks today and buys within 7 days, TikTok credits the ad. '1-day view' means a sale counts only if it happens within a day of <i>seeing</i> (not clicking) it.

Why it matters: a wider window shows more conversions in the dashboard, but those same sales might already be counted by Google or email. You can double-count yourself into bad decisions.

Keep it steady:
— First, pick one window (7-day click is a common default)
— Next, leave it alone so week-to-week numbers compare fairly
— Don't widen it just to make a campaign look better

Try this: check which window your dashboard is using right now. Don't worry if the conversion count shifts when you change it — that's the window talking, not real sales.