<b>SOP #52 — Monetization Transferability Test</b>

<b>SOP #52 — Monetization Transferability Test</b>

Revenue that can't legally move to you isn't revenue you're buying. Test each income stream.

1. List every monetization source and its account-holder requirement.
2. Ad networks: confirm they allow ownership transfer. Some (premium ad managers) require re-application and may reject you.
3. Affiliate programs: check if your new account inherits the rates, or resets to base tier. A rate reset cuts income.
4. Amazon Associates and similar: these rarely transfer — you re-tag everything and risk an approval gap.
5. Sponsorships and direct deals: are they contracts with the site, or personal relationships with the seller?
6. Email/CRM: confirm list consent permits a new sender under privacy rules (GDPR, CAN-SPAM).

A non-transferable stream is worth zero in your model. Strike it.

Save this — run it every deal.