<b>SOP #44 — Content Provenance Check</b>

<b>SOP #44 — Content Provenance Check</b>

You're buying the content as much as the traffic. Verify how it was made before it becomes your liability.

1. Ask directly: human-written, AI-generated, or mixed? Get it in writing for the asset schedule.
2. Run 10 random top articles through a plagiarism checker. Any duplication is a takedown risk.
3. Check for unlicensed images. Reverse-image-search 5 hero images; stock without a license is a future invoice.
4. Confirm content ownership: were writers contractors with work-for-hire terms? Request a sample contract.
5. Scan for expired affiliate or sponsored disclosures that violate FTC rules.
6. Check publish-date patterns. A burst of 200 posts in one week signals scaled AI content vulnerable to updates.

Unverified provenance transfers legal and ranking risk straight to you.

Save this — run it every deal.