<b>Stop calling them search engines. They're answer engines, and answers have no loyalty.</b>

<b>Stop calling them search engines. They're answer engines, and answers have no loyalty.</b>
Google sent you traffic because linking out was the product. An answer engine's product is the answer — sending you a click is a cost it's actively trying to cut. You're not a partner anymore; you're an unpriced input.
<b>Any strategy built on the assumption that the platform wants to send you visitors is already obsolete.</b>
Design for the world where the click is a bug they're fixing, not a feature they're protecting. Fight me.