<b>Zero-click search didn't arrive with AI. It's been the majority since 2019.</b>

<b>Zero-click search didn't arrive with AI. It's been the majority since 2019.</b>
More than half of Google searches already ended without a click — weather, scores, definitions, conversions. AI Overviews didn't open the floodgates; they just put a face on water that was already at your ankles.
<b>If your traffic model assumed every search equals a visit, AI didn't break it. Reality broke it years ago and you ignored the memo.</b>
The webmasters panicking now are the ones who never read their own analytics. Fight me.