07 July 2026
Reddit didn't get lucky. It became the training set, and you let it. Models lean on Reddit because it's messy human consensus with usernames attached — exactly the "real experience" signal your saniti…
06 July 2026
Zero-click search didn't arrive with AI. It's been the majority since 2019. More than half of Google searches already ended without a click — weather, scores, definitions, conversions. AI Overviews di…
05 July 2026
llms.txt is a cargo cult. You're building a runway for a plane that isn't coming. No major model has confirmed it reads the file as a ranking input. You're maintaining a manifest that mostly gets igno…
04 July 2026
Getting cited in an AI Overview is not a win. It's a thank-you card. You show up as a tiny source link, the user gets their answer, and your CTR on that citation is rounding-error territory — often un…
03 July 2026
Unpopular opinion: the only keyword that survives AI Overviews is your brand name. Nobody asks an AI "best CRM for startups" and clicks through. But they do type "your-brand pricing" — and that query …
02 July 2026
You spent a decade fighting for position zero. That was the trap. Every featured snippet you won trained Google to answer the query without you. You volunteered to be the dataset. AI Overviews are jus…
