<b>Q: A creator's video was selling great, then sales dropped to zero overnight. What happened?</b>

<b>Q: A creator's video was selling great, then sales dropped to zero overnight. What happened?</b>

A: Run this checklist before assuming the product flopped. One: the video may have been taken down or the creator removed your product tag. Two: you may have gone out of stock — if the item shows unavailable, the buy button dies and so do conversions. Three: a price change or a paused promotion can break the offer mid-momentum. Four: the post simply aged out of the algorithm's push, which is normal and abrupt.

Check stock and the live tag first — those are the fastest, most common, and fully in your control.

Also worth knowing: when a video is genuinely winning, that's the moment to seed the same product to two or three similar creators. Momentum on one post is fragile; momentum across several is a campaign.

Got a question? Drop it in the comments.