<b>Q: TikTok Shop has 'open collaboration' and 'target collaboration' — what's the difference for getting crea

<b>Q: TikTok Shop has 'open collaboration' and 'target collaboration' — what's the difference for getting creators?</b>

A: Open collaboration lists your products in the affiliate marketplace at one commission rate, and any approved creator can grab them and post. It's volume: low effort, low control, lots of mediocre videos and a few winners. Target collaboration is you directly inviting specific creators, often with a higher rate or free samples, to court the ones you actually want.

Run both. Use open collab as your wide net for discovery, then watch which creators drive real sales and move them into target collab with better terms to keep them loyal.

Also worth knowing: your open-collab commission sets a floor. If it's too low, good creators skip you entirely and you're left with bottom-tier posters. Benchmark against similar products before setting it.

Got a question? Drop it in the comments.