<b>Best of the inbox: segmenting for the inbox, not the open rate</b>

<b>Best of the inbox: segmenting for the inbox, not the open rate</b>
Gmail decides placement partly on how your most recent sends performed. So engagement segmentation isn't a marketing nicety — it's deliverability insurance. The clearest playbooks.

📊 Segmentation
— A 30/60/90-day engagement-window framework — mail your active segment more, your dormant tail far less. Picked because it directly improves your aggregate engagement signal.
— Sunset-policy guides — when and how to stop mailing dead addresses before they become spam traps.
— RFM-for-email adaptations — recency/frequency scoring borrowed from ecommerce, applied to opens and clicks.

🔄 Re-engagement
— A 'last chance' win-back sequence teardown — recover a slice, suppress the rest cleanly.

Saved you ~2 hours. Suppress before you scale — a smaller engaged list places better than a big numb one.