<b>Your title's first 40 characters are the whole game</b>

<b>Your title's first 40 characters are the whole game</b>
Word is the browse feed and mobile home truncate titles harder than most creators check, and the system reads engagement on the <i>truncated</i> version a viewer actually saw. A source says front-loading the hook isn't a copywriting nicety — it's the only part being tested.
For a channel like yours:
— anything after character 45 is for search and the open-the-video reader, not the scroll
— stop burying the payoff word at the end of a 70-character title
— write the title twice: one ruthless 40-char hook, one fuller version, and lead with the hook
Confidence: high on truncation, medium on the engagement-reads-truncated claim.