<b>End screens steal credit your video earned</b>
Heard this from an analytics-obsessed creator: when a viewer clicks your end-screen card, the watch time on the next video can get attributed in a way that makes your <i>current</i> video look like a weaker session-ender. Word is aggressive end screens can suppress the very video they're on.
What this means for you:
— a video that's meant to rank should sometimes end clean, with no card pulling the viewer away
— save the hard end-screen funnel for videos you're using as traffic, not the ones you want browse to promote
— 'session ended here happily' can be a stronger signal than 'clicked away'
Confidence: low-to-medium. Attribution is murky and this is one careful operator's read.
Tube Room Leaks
@TubeRoomLeaks
<b>End screens steal credit your video earned</b>
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