<b>Q: My live shopping streams only get 15–30 viewers. Is it even worth doing?</b>

<b>Q: My live shopping streams only get 15–30 viewers. Is it even worth doing?</b>

A: Yes, if you judge it by sales per viewer instead of viewer count. A live with 25 engaged people who showed up for products can outsell a passive feed post seen by thousands. Small lives also convert better per head because you can answer questions in real time — 'does it fit a size 12?' answered live removes the exact doubt that blocks a sale.

Make the small room work: greet people by name, take questions, and re-state the price and pinned product every few minutes since viewers cycle in and out.

Also worth knowing: lives usually stay watchable as replays, and the product tags often stay live. So a 25-viewer stream can keep selling for days after you stop talking. Judge it after a week, not at sign-off.

Got a question? Drop it in the comments.