<b>Q: During a live shopping stream, when should I actually pin the product?</b>

<b>Q: During a live shopping stream, when should I actually pin the product?</b>

A: Pin it only while you're demonstrating that exact item, then unpin and move on. The pinned product (the card that floats at the bottom of a live with a buy button) acts like a 'buy now' callout. If you leave one item pinned the whole stream, viewers who joined late see something you stopped talking about ten minutes ago, and they bounce.

Workflow that converts: show the product, pin it, give the price and one reason to buy, run a 60–90 second window, then unpin. Announce 'pinning it now' out loud — many viewers don't watch the screen edge.

Also worth knowing: re-pin your hero product near the end for people who joined mid-stream. The last five minutes often outsell the first thirty.

Got a question? Drop it in the comments.