<b>Spend cuts in three tiers, not one panic</b>

<b>Spend cuts in three tiers, not one panic</b>
ROI dips, amateur cuts everything to zero → kills the recovery. Pros cut in tiers:
— Tier 1: pause only ad sets over 1.5x your CPA target (the obvious bleeders)
— Tier 2: trim, don't kill, the 1.1-1.5x zone — drop budget 40%
— Tier 3: leave anything under target completely alone
You stop the bleed without amputating healthy limbs. Next dip, grab the scalpel, not the axe.